Wilde opens its doors in the historic city of Cambridge
DUBLIN, MONDAY 4th AUGUST 2025: Dublin-based Staycity Group has opened its boutique lifestyle aparthotel brand, Wilde, in the centre of the historic city of Cambridge.
Wilde, Cambridge City Centre offers 227 studio and one-bed apartments sleeping up to four people, including 22 accessible rooms, all with fully equipped kitchenettes and space to dine, relax or work. Facilities include a gym and laundry room with a key design element being its attractive multi-purpose, ground floor communal space with a co-working area and comfortable lounge.
The ground floor features an all-day café bar serving a range of drinks and dishes made with locally sourced ingredients while the attractive landscaped terrace provides a relaxed, outdoor space where guests can dine or enjoy a glass of wine. A shop on the ground floor sells artisanal foods and drinks such as regional cheeses, charcuterie, locally brewed beers and meals to prepare in the apartments.
The aparthotel’s interiors, created by interior design specialist Thurstan, include a curated collection of artworks showcasing Cambridge-based artists with surrealist oil paintings, evocative landscapes, prints and photography.
The property was developed by Marick Real Estate with a focus on sustainability and the reduction of carbon emissions making use of high-performance construction materials, air source heat pump technology, 56 solar panels and a rainfall harvesting system. The apartments are fitted with Water2 filtration systems, creating drinkable tap water by eliminating 99.9% of microplastics while biodiversity has been encouraged with the use of plants to attract pollinating insects, bat and bird boxes and a bee hotel.
Martin Newbould, the newly appointed general manager of Wilde, Cambridge, commented: “I am thrilled to be involved with bringing the Wilde brand to the beautiful, historic city of Cambridge and creating a space that showcases the city and forms a meeting place for the local community.
“As the Wilde brand starts its journey in Cambridge we are already building strong connections within the city by working with local organisations as well as establishing a talented team of 40 staff who will help create a vibrant, welcoming destination for both locals and visitors.” [ENDS]
About Wilde
Wilde is a leading lifestyle brand that combines the style and service of a boutique hotel with the freedom and flexibility of home.
Located in the heart of Europe’s most vibrant cities, each Wilde is thoughtfully designed to offer a seamless blend of comfort, culture and convenience and feature touch control panels for lighting, air conditioning, towel rails and blinds, super-comfy XL-sized bed, Grohe rainfall showers and high-quality bed linen. The fully equipped kitchens include high-end kitchen appliances such as a Nespresso coffee machine and a Smeg kettle while the interior design is complemented by a collection of Irish-inspired accessories and soft furnishings.
Wilde properties feature a guest lounge, café bar, co-working space, fitness room and guest laundry allowing guests to live, work and explore on their own terms.
Since its launch in London’s Covent Garden in 2018 Wilde has opened in Berlin, Edinburgh, three additional sites in London and Manchester. Further openings will follow in Amsterdam, Lisbon, Porto and Vienna. www.wilde.com
About Staycity Group
Dublin-based Staycity Group was established in 2004 by CEO and co-founder Tom Walsh. The company now operates 6,300 aparthotel rooms in 39 aparthotels across 18 vibrant cities, appealing to both business and leisure travellers from across the globe.
The aparthotels operate under the Staycity Aparthotels and Wilde brands and feature studios, one-bed, two-bed and three-bed apartments sleeping up to seven people The design-led apartments have fully equipped kitchens with plenty of space to cook, eat, work and relax. All properties have a 24-hour reception with most having a guest lounge, café, bar, laundry room, gym and parking.
Current locations across the Staycity and Wilde brands include Berlin, Birmingham, Bordeaux, Cambridge, Dresden, Dublin, Edinburgh, Frankfurt, Heidelberg, Leipzig, Lisbon, Liverpool, London, Manchester, Marseille, Paris, Venice and Vienna with many more exciting cities in the pipeline. www.staycity.com
Press contact for press stays, interviews or further information:
Linda Pettit, Tilburstow Media Partners,
Tel: +44 79 7378 9853
[email protected]