staycity group set to take wilde brand to oxford city centre

 

DUBLIN, 23 OCTOBER 2024: Leading European aparthotel operator Staycity Group is to open a new 145-room Wilde in the historic city of Oxford following planning approval being granted by city council earlier this month.

The redevelopment plans for the former cinema at 38-40 George Street involve replacing the existing structure with a higher quality, more energy efficient building housing the aparthotel and a 400m2 community space to be managed by Makespace Oxford. The development is to be undertaken by Marick Real Estate with completion scheduled for the end of 2027.

“We are very excited to be opening a Wilde in the historic and popular city of Oxford and in such a key location as the Gloucester Green area, which is close to shops, restaurants, bars and theatres. The aparthotel will make a huge contribution towards the city’s need for more overnight accommodation,” commented Staycity’s development director UK Simon Walford.

“Our design-led Wilde brand, the first of which opened in London’s Covent Garden in 2017, was originally inspired by the celebrated Irish playwright and poet Oscar Wilde so it seems particularly fitting to be opening in the city where he was himself a student.”  

Andrew Heselton of Marick added: “This is fantastic news for Oxford and supports the council’s policy to encourage more hotels to open in Oxford city centre to boost the *city’s economy.”

For further information please visit the project website: www.george-street.co.uk [ENDS]

 

*A 2015 report from Experience Oxfordshire found that on average those staying overnight spent about 1.5 times more than those on day trips and that only 17% of the 6.6 million people who visit Oxford each year, stay overnight.

 

About Staycity Group

Award-winning, Dublin-based Staycity Group is one of Europe’s leading aparthotel operators with a growing estate of 5,400 apartments across 33 locations including: Berlin, Birmingham, Bordeaux, Dublin,

Edinburgh, Frankfurt, Heidelberg, Liverpool, London, Manchester, Marseille, Paris and Venice. Further

expansion will see Staycity operate over 15,000 apartments by 2028. Staycity operates under the Staycity Aparthotels and its premium Wilde Aparthotels brands. The self-catering aparthotels have 24-hour reception and most have a Staycafé selling drinks, snacks and breakfasts and appeal to both leisure and business travellers. www.staycity.com  www.wilde.com

 

About Marick Real Estate

Marick is an experienced property development company with a proven track record in the accommodation and commercial property sectors, having completed many successful projects across the UK.

Marick has strong relationships with key groups across the development spectrum, including accommodation operators, contractors, and specialist manufacturers. We believe in robust control of the development management process from inception to completion to create real value and sustainable developments. This attitude has seen us lead the way too many industry innovations that are now standard practice. www.marickrealestate.com/

 

 

 

 

 

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