staycity group opens new-look Wilde Aparthotel in london's popular east end
DUBLIN, 09 SEPTEMBER 2024: Leading European aparthotel operator Staycity Group this week opens the doors to its latest Wilde, the first property to feature its redesigned logo and branding and with a fresh look to its ground floor interiors heralding a new design approach for the premium brand.
The 106-apartment Wilde, London, Liverpool Street, in London’s former historic Petticoat Lane, features a structured ground floor with lobby, bar and communal space where guests can gather, work and eat and drink. The interior makes use of artworks, crafts and ceramics created by London-based artists complementing its warm tones, while hand-crafted tiles, traditional Crittall screens, creative lighting and character furniture give the space a retro-lifestyle vibe.
An impressive curved feature bar decorated with handmade terracotta tiles, created by O’Donnell O’Neill Design, takes centre stage on the ground floor. The bar, open to guests and non-residents, showcases stylishly served artisan gins, locally brewed beers and biodynamic wines as well as a full range of alcohol-free options.
An extended food and beverage offering is open for à la carte breakfast, lunch and dinner with menus using locally sourced ingredients. Choices for breakfast include wedges of toasted banana bread, granola and frittata, with snacks and platters of cheese and charcuterie available throughout the day alongside big-flavoured dishes such as slow-cooked beef chilli, cauliflower butter masala and pie, mash & liquor.
The ground floor also has a coffee shop with barista-made coffee made with beans from UK specialty roaster Workshop Coffee and a self-service shop selling gourmet meal bundles and artisan snacks. Guests can pre-order food and drink to stock the fridge in their apartment.
“We are very excited to open in Liverpool Street and to unveil the new direction for Wilde, which takes its design cues from the locality and the history of the East End. Our stunning artworks, and around 70% of our food and drink, are sourced from the best of local suppliers and artists, who we’re keen to support and celebrate,” commented Kelly Morgan, managing director, Wilde Aparthotels.
“The location of Wilde London Liverpool Street, in the heart of this popular, vibrant area, is perfect for both leisure and business travellers, offering fantastic access to travel hubs, places to visit and lively bars and restaurants. Sunday’s are a particular feature here, with a busy market crammed with fashion and textile stalls and street food vendors. We look forward to welcoming guests from around the world as well as anyone popping in for a drink or a bite to eat.”
Wilde London Liverpool Street is a five-minute walk to Liverpool Street Station with access to the Elizabeth Line and just 10 minutes from the popular Spitalfields and Shoreditch areas. The aparthotel offers 11 room types including one-bed executive apartments, the Wilde Residence - a one bed studio sleeping up to four guests with private balcony and terrace, and Wilde Retreat, a studio with private balcony and terrace, sleeping one or two people.
Apartments with balconies and the two with terraces on the sixth floor overlook the stunning London skyline. The property has six accessible rooms. All apartments have fully fitted kitchens with space to dine, relax or work.
The two-year project, by the property’s owner real estate investment company Glenwell Group, involved converting and extending the existing building. Staycity managed the fit-out of the front of house area. Adam Lowenthal of Saxbury represented Glenwell Group.
The property is Staycity Group’s fourth Wilde in London alongside Aldgate, Covent Garden and Paddington. Wilde also operates in Berlin, Edinburgh and Manchester with further sites due to open in Cambridge, Oxford, Lisbon and Porto. http://www.wilde.com
Press contact for further information, press stays, interview requests or photography:
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About Wilde Aparthotels
Wilde is Dublin-based Staycity Group’s premium brand. The design-led, self-catering accommodation – apartment freedom, hotel comforts - is inspired by Irish playwright and poet Oscar Wilde with playful, witty touches that make it just that little bit different.
Wilde offers stylish, fully equipped studios and one-bedroom apartments sleeping up to four people. The apartments all have a Nespresso coffee machine and Smeg kettle, touch control panels for lighting, air conditioning, towel rails and blinds, a super-comfy XL-sized bed, rainfall shower and high-quality bed linen complemented by a collection of Irish-inspired accessories and soft furnishings. Guests have access to a QR code allowing them to check in and out remotely, chat with the reception team, or order food and drink and the apartments all have 24-hour reception, a guest laundry and most have access to a gym and car parking. The first Wilde was opened in London’s Covent Garden in 2018 by Oscar Wilde’s grandson. www.wilde.com
About Staycity Group
Award-winning, Dublin-based Staycity Group was established in 2004 by CEO Tom Walsh and his brother Ger. They spotted a gap in the market for quality short- and longer-term stay apartments in prime European city locations and beginning with a single apartment in Dublin’s Temple Bar, now operate 5,300 aparthotel rooms in 32 aparthotels in 15 vibrant cities, appealing to both business and leisure travellers from across the globe. The self-catering aparthotels operate under the Staycity Aparthotels and Wilde Aparthotels brands and feature studio, one-bed and two-bed apartments with fully fitted kitchens alongside space to dine, work and relax. With a focus on great service all properties have a 24-hour reception with most having a guest lounge, café, bar, laundry room, gym and parking.
Current locations include Berlin, Birmingham, Bordeaux, Dublin, Edinburgh, Frankfurt, Heidelberg, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York with more exciting cities in the pipeline.www.staycity.com