STAY IN Apartment Hotels near Piccadilly Circus
Piccadilly Circus is the beating heart of London, set at the junction of Regent Street, Shaftesbury Avenue, Piccadilly Street, Covent Street and Haymarket. London’s first illuminated billboards were installed here in 1885 and turned the intersection into an attractive advertising opportunity and a mini Times Square.
Visitors can sit on the ledge of the Shaftesbury Memorial Fountain, built in 1893 to commemorate Lord Shaftesbury, who was a philanthropist in support of the poor.
Now partly pedestrianised, it’s a haven for shoppers, partygoers and tourists who congregate to people watch and plan their next move. Close to Soho, Chinatown and Leicester Square, it’s well connected to the main attractions of London’s West End.