STAYCITY OPENS WILDE APARTHOTELS IN berlin and EDINBURGH
November 04, 2019 10:59am
Aparthotel operator Staycity Group today opens its second Wilde Aparthotels by Staycity in the German city of Berlin with a third Wilde to follow in Edinburgh next month.
The two openings follow a year of rapid expansion for Staycity, which has seen new outlets in Paris and Venice as well as announcements of site acquisitions in Dublin, Berlin, London, Frankfurt and York amounting to 500 apartments in major UK cities and 850 apartments in Germany.
Wilde Aparthotels by Staycity, Berlin, Checkpoint Charlie is Staycity’s first property in Germany. The 48-apartment development is part of a new scheme occupying what was the best-known crossing point of the Berlin Wall, which divided East and West Berlin during the Cold War.
Central locations in the heart of the city are key to the Wilde proposition, with Wilde Aparthotels by Staycity, Edinburgh, Grassmarket also enjoying a prime position at the foot of Edinburgh Castle.
“One of the key prerequisites for Wilde is that they’re central to the heart of the city. Both the Berlin and Edinburgh properties are in stunning locations with the best each city has to offer on their doorstep. It’s exciting to see the Wilde brand taking shape as we add to the estate,” commented Staycity Group CEO and co-founder Tom Walsh.
Edinburgh, Grassmarket offers 128 studio, one-bed and two-bed apartments as well as a gym, guest lounge and Staycafé selling snacks, continental breakfasts and hot and cold drinks. The development forms part of a wider mixed-use scheme comprising residential and commercial units and student accommodation.
The apartments in both properties have super-comfy XL-sized beds with Hypnos mattress, a Grohe rainfall shower and high quality bed linen. All have a well-equipped kitchen – complete with Nespresso machine – so guests can cook and eat in their apartment or order in a takeaway – making it a real home away from home experience for both leisure and corporate guests.
The properties also offer guest laundry facilities, a lounge area for working, relaxing or meeting friends or colleagues, 24-hour reception and the option of self check-in.
Wilde is Staycity’s premium concept inspired by the wit and irreverence of Irish playwright and poet Oscar Wilde. The brand’s ethos is based around the fusion of superior design with touches of the unexpected offering space for guests to escape, relax, cook and work in creative interiors.
Staycity Group reported a 2.4% hike in like-for-like sales in the first half of 2019, on the back of a rise in occupancy and average daily rates. Anticipated turnover for 2019 is €81m, up 18% on 2018. The company recently launched its own Stay Sweet loyalty club, offering 10% discount and preferential benefits for each direct booking.
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Award-winning Staycity Group is a privately held company based in Dublin established in 2004 by CEO Tom Walsh and his brother Ger. The company has since become Europe’s leading independent aparthotel operator, offering quality short-term and long-term aparthotel lettings in 12 central city locations across Europe. The properties operate under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands.
Staycity’s properties appeal to both business and leisure travellers who are looking for a more user-friendly, cost-effective alternative to hotels. The apartments are typically made up of studios, one-bedroom and two-bedroom units with 24-hour reception, kitchens or kitchenettes, a dining area, sitting area as well as complimentary Wi-Fi access, guest laundry facilities and weekly housekeeping. Most sites have car parking and many offer a fitness room, guest lounge and Staycafé selling breakfast, all-day snacks and drinks.
The company’s fast-expanding estate includes properties open in Birmingham (249 apartments), Dublin (228), Edinburgh (146), Liverpool (268), London (541), Lyon (144), Manchester (182), Marseille (108), Paris (50), Paris Marne-la-Vallée (284, plus 22 villas), Venice Mestre (175), and York (197).
In 2018 Staycity won ‘Best Operator’ in the Serviced Apartment News Awards while in 2019 CEO and co-founder Tom Walsh was awarded the accolade ‘Industry Inspiration’ at the same awards as well as being shortlisted for ‘Best Property’ for Wilde on the Strand, and ‘Best Operator’.