STAYCITY TAKES WILDE TO PORTUGAL WITH TWO PROPERTIES UNDERWAY
July 01, 2022 12:55pm
DUBLIN, FRIDAY 1st JULY 2022: The fast-growing Dublin-based aparthotel operator Staycity Group is set to take its successful concept to Portugal for the first time, with sites earmarked in Porto and Lisbon, both opening under the group’s premium Wilde Aparthotels by Staycity brand.
With 80 self-catering apartments in Porto and 95 in Lisbon, both Portuguese additions are scheduled to open towards the end of 2024 offering studio and one-bed apartments with kitchen facilities, dining and sitting areas, coffee shop and gym alongside 24-hour reception and guest laundry room. The new destinations are expected to appeal to both business and leisure guests looking for design-led, chic interiors and great service coupled with Staycity’s signature home-from-home feel.
Staycity has opened a record number of properties over the past 12 months including Bordeaux, Heidelberg, Dublin Mark Street, London Aldgate and London Paddington in 2021. This year Staycity opened properties in Dublin, Frankfurt, Manchester and Paris with another site in Dublin still to open taking the company to a total of 6,000 apartments across 32 locations.
Said Staycity CEO Tom Walsh: “We’re delighted to be opening in these popular Portuguese destinations and to be taking our Wilde brand into another of our European target regions alongside those already operating in Germany and the UK.”
Staycity’s business strategy is to open primarily new-build properties in ‘powerhouse’ cities with strong leisure and business demand and good travel links. Porto, in the northwest of Portugal is one of Europe’s most popular cities to visit and an important commercial and industrial centre. Lisbon, the capital city of Portugal, is a trendy, young destination said to be a top choice for digital nomads.
“Careful forecasting and refinancing meant we emerged from the pandemic ready to crack on with our expansion,” added Walsh. “This year our like-for-like sales are back up to 2019 levels, so recovery has happened more quickly than we anticipated. Leisure stays have come back and we are seeing signs of corporate business returning, although challenges do still remain such as supply issues, labour shortages and the impact of the war in the Ukraine.”
The company recently opened a sixth Staycity Aparthotel in France, in La Défense, the vibrant business area in the North-West of Paris. The new-build property is the Staycity’s third in Paris with another scheduled to open next year at Roissy Airport.
Award-winning, Dublin-based Staycity Group is one of Europe’s leading aparthotel operators with a growing estate currently with over 5,500 rooms across properties in: Berlin, Birmingham, Bordeaux, Dublin, Edinburgh, Frankfurt, Heidelberg, Liverpool, London, Lyon, Manchester, Marseille, Paris, Venice and York.
Staycity was established in 2004 by CEO Tom Walsh and his brother Ger specialising in quality short- and long-term aparthotel lettings in prime city locations. The properties are in key European cities and are popular with both business and leisure travellers. Staycity operates under the Staycity Aparthotels and Wilde Aparthotels by Staycity brands. The aparthotels have 24-hour reception and most have a Staycafé selling drinks, snacks and breakfasts, a guest lounge, gym and guest parking.
This year Staycity Group won the Best Operator Award (71+ units) for its Wilde Aparthotels by Staycity, London Paddington, in the Serviced Apartment News Awards as well as being short-listed for Best Use of Social Media and Best Operator. In January 2022 the company won the Global Partner of the Year Award in the 3SIXTY Global Awards, recognising excellent service delivery with a strong emphasis on guest satisfaction.
Staycity has also been shortlisted in the Serviced Apartment Provider category of this year’s prestigious Business Travel Awards Europe. www.staycity.com.
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Linda Pettit, Tilburstow Media Partners,
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