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AS STAYCITY OPENS SECOND SITE IN BIRMINGHAM CUSTOMERS ARE URGED TO BOOK DIRECT FOR A BETTER DEAL

Publish date: Mo 25 Jan, 2016

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“It’s important to us that we build a direct relationship with our customers and that we can pass on special offers and discounted rates more quickly and easily,” explained Staycity CEO Tom Walsh.

“That’s difficult to do through a third-party booking agent, so we’re urging our guests to book their stay through our own website to benefit from these offers and the price guarantee.” Next week [5 February] Staycity opens 170 new apartments in Birmingham’s Newhall Square, the company’s second site in the city. Newhall Square is in Birmingham’s historic Jewellery Quarter within walking distance of the National Indoor Arena, Birmingham New Street train station, and the Bullring Shopping Centre.

The project, which has taken nearly two years to complete, consists of four studios, 142 onebedroom apartments sleeping three to four people, and 24 two-bedroom apartments accommodating up to six people. All have fully-equipped kitchenettes, sitting areas and bathrooms, with a 24-hour reception service, fitness room and on-site parking.

Newhall Square will have a lounge area on its ground floor with Staycity’s first food & beverage offer. This will include freshly ground coffee and tea, Continental breakfasts in the morning and light snacks in the afternoon. The lounge is also suitable for meetings and offers access to super-fast fibre optic WiFi.

Staycity opened its first site in Birmingham in 2006, with occupancy remaining consistently over 90%.

“Birmingham has been one of our best-performing sites, with strong demand from leisure and corporate bookings. We are confident Newhall Square will be just as popular,” said Walsh.

Staycity serviced apartments and aparthotels can now be found in eight major cities across the UK and Europe. The company’s European expansion plans will take it from 1,000 apartments to 3,500 over the next 24 months.

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