STAYCITY ROLLS OUT BOOKABLE EXTRAS ACROSS ITS ESTATEPublish date: Wed 19 Nov, 2014
Late checkouts, taxi transfers, luggage lockers and extra towels and toiletries are just some of the bookable extras now being offered to guests by leading serviced apartment operator Staycity, as part of a customer-driven initiative to enhance guest experience.
Secure car parking, extra cleaning and tickets to local tourist attractions can also be booked across the 1,000-apartment Staycity estate, along with breakfast vouchers for local restaurants, the option to upgrade apartments and airport transfers.
“We found that all these are extras people often ask for, so it made sense to make them available across all our apartments, with guests able to book them online, or at reception,” commented sales & marketing director Jason Delany.
In addition Staycity now offers a complimentary Staycity Kids Bag to children on arrival. In the bag is an activity book, colouring pencils, stickers and a diary for them to record memories of their trip.
“It’s about making all our guests as comfortable as possible and their stay as trouble-free and memorable as we can,” Delany added.
Under COO Keith Freeman, Staycity has focused strongly on customer service with both front- and back-of-house staff receiving additional customer training with improved visibility at peak times. The initiative has resulted in a 10% rise in guest satisfaction scores in the third quarter of 2014.
Staycity now operates over 1,000 apartments in eight European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Heathrow, London Greenwich, Manchester, Paris and Amsterdam and is on target to expand to 5,000 apartments over the next five years.
The company is delighted to have been shortlisted for two awards in the forthcoming 2014 Serviced Apartment Awards – Industry Leader and Guest Experience Award. The winners will be announced by the Association of Serviced Apartment Providers (ASAP) on 4 December 2014.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.