AS STAYCITY OPENS SECOND SITE IN BIRMINGHAM CUSTOMERS ARE URGED TO BOOK DIRECT FOR A BETTER DEALPublish date: Mon 25 Jan, 2016
“It’s important to us that we build a direct relationship with our customers and that we can pass on special offers and discounted rates more quickly and easily,” explained Staycity CEO Tom Walsh.
“That’s difficult to do through a third-party booking agent, so we’re urging our guests to book their stay through our own website to benefit from these offers and the price guarantee.” Next week [5 February] Staycity opens 170 new apartments in Birmingham’s Newhall Square, the company’s second site in the city. Newhall Square is in Birmingham’s historic Jewellery Quarter within walking distance of the National Indoor Arena, Birmingham New Street train station, and the Bullring Shopping Centre.
The project, which has taken nearly two years to complete, consists of four studios, 142 onebedroom apartments sleeping three to four people, and 24 two-bedroom apartments accommodating up to six people. All have fully-equipped kitchenettes, sitting areas and bathrooms, with a 24-hour reception service, fitness room and on-site parking.
Newhall Square will have a lounge area on its ground floor with Staycity’s first food & beverage offer. This will include freshly ground coffee and tea, Continental breakfasts in the morning and light snacks in the afternoon. The lounge is also suitable for meetings and offers access to super-fast fibre optic WiFi.
Staycity opened its first site in Birmingham in 2006, with occupancy remaining consistently over 90%.
“Birmingham has been one of our best-performing sites, with strong demand from leisure and corporate bookings. We are confident Newhall Square will be just as popular,” said Walsh.
Staycity serviced apartments and aparthotels can now be found in eight major cities across the UK and Europe. The company’s European expansion plans will take it from 1,000 apartments to 3,500 over the next 24 months.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.