STAYCITY MAKES THREE SENIOR APPOINTMENTS AS EXPANSION DRIVE CONTINUES

Publish date: Thu 01 May, 2014

European serviced apartment operator Staycity is pleased to announce the appointment of a non-executive board director and two senior executives.

Former Accor chief operating officer and member of Accor’s global executive committee, Michael Flaxman, has been appointed to the board as a non-executive director.

Flaxman, a much respected hotel operator, spent 27 years with Accor working across its hotel portfolio, which includes brands such as Sofitel, Adagio, Novotel, Mercure and Ibis. He left Accor in 2011 and has since been working as a consultant to the hotel industry.

Keith Freeman becomes Staycity’s chief operating officer. Freeman, previously operations manager with Whitbread’s leading budget brand Premier Inn, was closely involved in the successful launch of the brand in Ireland.

“Recruiting high calibre, experienced hospitality professionals is a vital part of our strategy and will help us in our aim to develop and expand. I admire Premier Inn for its award-winning customer service and am delighted to welcome Keith on board to drive our own customer service to new highs,” commented Staycity co-founder and CEO Tom Walsh.

The appointment of Michael Flaxman and Keith Freeman follows that of Anthony Carragher as Staycity’s chief commercial & development officer.

Anthony has served on the board of Staycity since 2007 having previously been partner/chief financial and investment officer for Irelandia, the investment vehicle of the Ryan family, founders of Ryanair, in which capacity Anthony served on several high-growth airline boards.

Staycity, which this year celebrates its 10th anniversary, has over 1,000 apartments across eight European cities with plans to expand to 5,000 over the next five years.

Later this month the company will open 161 purpose-built apartments across two properties in Greenwich, London, with further apartments to follow in Venice and Lyon.

Recently, Staycity unveiled the first TV advertising campaign for the serviced apartment sector, designed to raise customer awareness of the brand.

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About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.

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