STAYCITY GEARS UP FOR TWO KEY OPENINGSPublish date: Wed 25 Feb, 2015
Leading aparthotel operator Staycity is to open two new premises this year – in Lyon and Birmingham.
Staycity Birmingham will open in July 2015 in the city’s prestigious Newhall Square, site of the historic Jewellery Quarter. The premises will consist of 172 one- and two-bedroom apartments.
Said CEO Tom Walsh: “We are delighted to be opening in both Lyon and Birmingham, continuing our on-going European expansion strategy. Birmingham is one of the most important business and leisure centres outside London. This property will give us a stronger foothold in the city as the demand for serviced apartments grows.” The company’s Lyon site will house 144 apartments, opening in June 2015. Lyon is the third largest city in France and a centre for commerce, industry and banking.
Dublin-based Staycity now operates over 1,000 apartments in eight European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Heathrow, London Greenwich, Manchester, Paris and Amsterdam. The company is on target to expand to 5,000 apartments over the next five years.
Last year Staycity acquired a site in London’s Covent Garden giving it a total confirmed development pipeline of 1,000 apartments due to open by the end of 2016.
A further 161 apartments opened for business in 2014 across two buildings in London Greenwich.
The UK’s fast expanding serviced apartments sector, the umbrella term for apartments available for short-term or long-term stays, generates over £500m of revenue and handles three million accommodation nights per year.
Serviced apartments represent 12% of overnight accommodation in London alone, a figure that is predicted to reach 14% in 2015.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.