STAYCITY APPOINTS UK DEVELOPMENT DIRECTORPublish date: Wed 07 Dec, 2016
Dublin-based aparthotel operator Staycity has announced the appointment of Simon Walford MRICS as Development Director UK.
Walford is the first of several senior appointments that will be made to strengthen the company’s development team across Europe and play a pivotal part in achieving the growth strategy that will take it to 15,000 apartments by 2022. He will report to Group Development Director Barry Hickey.
Walford joins the group from a similar position with German budget hotel company Motel One.
He has also worked with Jurys Inn as head of development & estates, former Malmaison and Hotel Du Vin owner MWB, and pub operator Mitchells & Butlers.
“I’ll be working with landlords, developers and investors to acquire suitable premises in a number of UK cities,” commented Walford. “I’m very much looking forward to being part of the rapid growth and development of what has become one of the leading aparthotel brands.” Staycity Aparthotels is keen to acquire leasehold properties in London, Edinburgh, Bristol, Glasgow, Cambridge, Oxford, Manchester, York, Birmingham and Leeds.
Over the next 12 months the company will open three new premises in the UK including Manchester (182 apartments), London Covent Garden (106) and Liverpool (202) as well as two in France – Lyon (144) and Marseille (108). Staycity now has over 3,000 apartments across eight major European cities.
Last week Staycity Aparthotels was highly commended in the Serviced Apartment Business of the Year Award category of the annual industry awards, organised by the Association of Serviced Apartment Providers (ASAP). This year the awards attracted a record number of entries from operators, agents and suppliers.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.