STAYCITY APPOINTS HEAD OF SALES AS EXPANSION PICKS UP THE PACE

Publish date: Tue 23 Jan, 2018

Dublin-based Staycity Aparthotels has appointed Matt Roberts to the newly created position of Head of Sales.

Roberts joins Staycity from SACO The Serviced Apartment Company, where he was responsible for corporate sales in London and key account management. His career to date includes Director of Sales UK and Ireland for American Express Global Business Travel and with Hogg Robinson Group in various sales and account management positions.

“Matt has an impressive CV with experience of the serviced apartment and travel sectors from a business development and a sales perspective,” commented Staycity CEO and founder Tom Walsh. “His experience and engaging personality made him the perfect appointment to this newly created role, which is a crucial one as the company continues to grow across the UK and Europe.”

Roberts will be responsible for implementing the company’s business development structure, targeting both the business and leisure markets

Said Roberts: “It’s an exciting time for Staycity Aparthotels – with a raft of openings ahead, the launch of a new premium brand and the challenge of strong growth across Europe as the aparthotel sector gains market share. I’m very much looking forward to working with the company’s dynamic team and playing a key part in its on-going success.”

This year Staycity will open a 212-unit property in Liverpool’s Corn Exchange along with the first of its premium brand, Wilde Aparthotels by Staycity, on London’s Strand. A further six new sites were announced recently for opening in 2019/20 including Paris, Venice, Berlin, Dublin and Manchester.

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About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 6,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2018 is expected to reach €70m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Group won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards and was inducted into the Tripadvisor Hall of Fame. In 2016 the company was highly commended in the Serviced Apartment Business of the Year Award, Corporate category (ASAP Awards). In 2018 Staycity won the Best Operator Award (201+ apartments) in the Serviced Apartment News Awards.