STAYCITY ANNOUNCES NEARLY 850 NEW APARTMENTS FOR 2016Publish date: Thu 03 Dec, 2015
Aparthotel operator Staycity is to add 125 apartments to its London Heathrow property in 2016 and open five further sites bringing its total openings scheduled for next year to 843 apartments.
The London Heathrow extension, due for completion in March 2016, will give the property 269 apartments as well as a larger lounge area on the ground floor with seating and a coffee outlet. For the first time Staycity will operate a restaurant on the site, offering breakfast and light lunches.
“Heathrow is an important location for Staycity with strong corporate bookings from the surrounding business community,” commented Staycity CEO Tom Walsh.
“The original Heathrow property, which opened in May 2012, has consistently traded well and there is certainly demand for further rooms from both the corporate and the leisure market. London Heathrow is also the ideal site to trial a food and beverage offer, given the surrounding area and its guest profile.”
In addition next year will see new Staycity properties in Birmingham New Hall Square, where 170 apartments open in January; York, where 190 apartments will open in June; and in Marseille, where 108 units will open in the summer. London Covent Garden with 106 apartments, and Lyon with 144 are also expected to open during 2016.
“This year has been a strong trading year for Staycity across our entire estate. We are on target for a 22% increase in turnover for 2015, up from €32m in 2014 to €39m in 2015. On the back of this performance we are forging ahead with our European expansion plans which will take us from 1,000 to 3,500 apartments over the next 24 months. Further sites will come on stream in 2017, with a number of new property deals yet to be announced,” added Walsh.
Staycity was founded by Tom Walsh in 2004 with just one apartment in Dublin. With strong bookings for short-let stays Walsh added further outlets in Birmingham, Liverpool, Manchester, and London Heathrow. Since its inception the company has been one of the serviced apartment sector’s fastest growing success stories.
Staycity serviced apartments and aparthotels can now be found in eight major cities across the UK and Europe. The company is on target to reach 10,000 apartments by 2020.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.