STAYCITY ANNOUNCES MARKUS BEIKE AS DEVELOPMENT DIRECTORPublish date: Fri 03 Mar, 2017
Staycity Aparthotels has announced Markus Beike as development director Germany & CEE, with a special focus on developing the brand in Germany, Austria and Eastern Europe.
Beike, who holds a business management degree (Diplom-Betriebswirt FH), a real estate management degree (Immobilienökonom ebs) and is a member of the Royal Institution of Chartered Surveyors MRICS, joins Staycity from CBRE Hotels where he was managing director for Northern & Eastern Europe. His 30-year career began with Steigenberger Hotels followed by assignments with Kempinski Hotels, Deutsche Bank, Arthur Andersen and Christie & Co.
“Markus will be a great asset to our expanding development team. He has a wealth of experience in areas where we are keen to gain representation as part of our on-going European expansion as well as being extremely well known and respected in the property sector,” commented group development director Barry Hickey.
Said Beike: “Staycity offers a simple alternative to a hotel with a lot more benefits. It’s the right product for today’s business and leisure travellers. I am thrilled to support the development of the company in what will be new areas of expansion for the brand.”
Dublin-based Staycity Aparthotels is one of the fastest-growing aparthotel providers. Its wellequipped apartments are popular with both business and leisure travellers as an alternative to hotel accommodation.
Staycity operates over 3,000 apartments across 10 European cities including Birmingham, Dublin, Edinburgh, London, Paris and Marseille. This year will see new openings in Lyon, London Covent Garden and Manchester including the first of a new four-star deluxe brand.
Staycity Aparthotels intends to grow to 15,000 apartments by 2022, reinforcing its position as one of the leading aparthotel operators.
About Staycity Aparthotels
Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.
Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.
With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.
Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.
In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.