Publish date: Wed 21 Feb, 2018

Dublin-based Staycity Aparthotels has announced that Wilde Aparthotels London The Strand, the first of its premium brand properties, will open on 12 March 2018.

The 106-room building in a premium location on London’s Strand, close to the popular tourist attraction of Covent Garden, will offer a range of studios, superior studios and double rooms over eight floors including three sky level studios. Prices will start from £160 per room per night.

Wilde Aparthotels by Staycity offers guests the latest intelligent in-room technology including a 43” flat screen smart TV and touch control panels for lighting, air conditioning, towel rails and blinds. Luxury features include a super-comfy XL-sized bed, rainfall shower and high quality bed linen complemented by a collection of Irish-inspired crafted accessories and soft furnishings.

The look is completed with solid oak flooring and a finely detailed piece of handcrafted joinery curated with local curiosities whilst also housing the kitchen and bathroom.

“Wilde has a strong personality making reference to its Irish heritage and the local surroundings. With its fantastic central location – close to London’s theatreland and West End – as well the City and conference venues, Wilde will be popular with both business guests and tourists,” commented Jason Delany, Staycity’s director of brand, product & marketing.

The studio and superior studios have fully equipped kitchenettes with a Nespresso machine for quality coffee. All rooms are fitted with a Handy guest smartphone device offering free local and international phone calls to selected destinations.

Staycity intends to roll out the Wilde brand across gateway city centre locations throughout Europe. The Strand will be followed by a second on Edinburgh’s historic King’s Stables Road, scheduled to open at the end of 2019. Further properties will follow in Manchester and Berlin.

Earlier this year Staycity announced the addition of six new properties to its estate in 2019 including Disneyland Paris (284 apartments), Venice (175), Berlin (48), two in Dublin – Chancery Lane (50 apartments) and Mark Street (142) and Manchester’s St Peter’s Square, due to open in 2020.



“I can resist everything except temptation”Oscar Wilde



About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.

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