FRESH LOOK AND GREATER FUNCTIONALITY FOR STAYCITY WEBSITE

Publish date: Thu 05 May, 2016

Staycity, the Dublin-based aparthotel operator, has revamped its website giving it a more modern image that better reflects the urban-look design principles behind its newest premises.

The new-look website, developed by Staycity and Zinc Design, gives customers mobile and tablet compatibility as well as making the company’s growing portfolio of sites clearer and more visual with moving images that enhance the home page.

“A high percentage of our bookings come via the website and that number is growing, so it’s a vital tool for us and a unique opportunity for us to effectively communicate our brand values,” said Jason Delany, the company’s newly appointed director of brand, product & marketing.

“The website makes greater use of the ‘stay with us’ franchise with key information pages entitled ‘stay awake’, ‘stay fed’, ‘stay sweet’, ‘stay informed’ and ‘stay secure’. We intend to make more use of this throughout our marketing as we move forward,” added Delany.

The website also explains the company’s support of homeless charities Crisis and Focus Ireland, with 50p/50c from every online booking made from its website going to one of the two charities.

Staycity Aparthotels can now be found in eight major cities across the UK and Europe with European expansion plans taking it from 1,200 apartments to 3,500 over the next 24 months.

In a departure from its previous format Staycity’s latest opening in Birmingham Newhall Square as well as an extension to its Heathrow premises include a comfortable seating area where guests can work, meet or eat, together with an urban-look café offering premium coffee, pastries and light lunches. Where space allows future Staycity premises will feature this facility.

This week Staycity also announced the promotion of Sales and Marketing Director Jason Delany to Director of Brand, Product and Marketing, while Group Revenue Manager Paula Mullaney becomes Director of Revenue, Sales & Distribution.

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About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.

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