EUROPEAN EXPANSION CONTINUES FOR STAYCITY AS TURNOVER RISES

Publish date: Tue 12 Jul, 2016

Staycity Aparthotels will continue to will forge ahead with its European expansion plans which will take the company from its current 2,700 apartments, including operating and pipeline properties, to 4,000 apartments by the end of 2016.

“We remain committed to expanding in Europe and the UK, where we are actively looking for further sites which will allow us to grow further in line with projections in our five year business plan,” said Staycity CEO Tom Walsh.

“While the UK’s exit from Europe is likely to cause some uncertainty in both the property and the hotel sectors, particularly when it comes to investment, the UK is strategically an important destination for us to operate within so I can see no reason to change our plans.” Speaking as the Serviced Apartment Summit Europe starts in London [12-13 July], Walsh revealed that Staycity’s trading results had last year seen an impressive hike.

“Our turnover reached €40m last year and is expected to grow to €50m this year. A strong performance with higher margins saw our EBITDA rise from €3.85m in 2014 to €5.65m in 2015, up 46%, despite significant additional investment in growth. This was well ahead of our budget for the year and was achieved on notable results across many of our cities. We have achieved this through high levels of customer service, attention to guest feedback, and improved customer understanding of the aparthotel offer,” he said.

This week [Thursday] Staycity opens the doors to its latest premises in York, following a 12month building project by construction firm Bowmer & Kirkland.

The stunning six-storey, semi-circular 197-apartment premises on Paragon Street was built on the derelict site of a former swimming pool which was closed a decade ago and was demolished in 2007.

The building is adjacent to the city’s prestigious Barbican area, overlooking the city walls and within close proximity to transport links. The opening of Staycity York has created 40 full and part-time jobs in the city.

Said Walsh: “We are particularly pleased to be opening in this hugely popular and beautiful city, which, as the aparthotel sector continues to gain in popularity, will generate strong demand from both tourists and corporate guests.”

Staycity York is a mix of studio, one-bedroom and two-bedroom apartments with a café, lounge area, gym, guest laundry, car park, and locker room.

The newly appointed general manager of the Staycity York is Nasser Shaher, who joins the company from Whitbread Hotels and Restaurants.

Dublin-based Staycity now operates some apartments across eight European cities including Birmingham, Dublin, Edinburgh, Liverpool, London Heathrow, London Greenwich, Manchester, Paris and York.

Another site is due to open later this year in Marseille and further openings next year will be in London Covent Garden, Lyon, Liverpool and Manchester. The company is on target to expand to 15,000 apartments by 2021.

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About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 6,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2018 is expected to reach €70m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Group won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards and was inducted into the Tripadvisor Hall of Fame. In 2016 the company was highly commended in the Serviced Apartment Business of the Year Award, Corporate category (ASAP Awards). In 2018 Staycity won the Best Operator Award (201+ apartments) in the Serviced Apartment News Awards.

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