EARLY TRADING SUCCESS FOR STAYCITY’S FRENCH ADDITIONS

Publish date: Wed 29 Mar, 2017

Staycity Aparthotels’ Marseille and Lyon properties have together achieved high occupancy figures and exceeded budget expectations in their first month of trading.

“We are delighted with the response we’ve had to both Lyon and Marseille,” said Staycity CEO Tom Walsh. “The early success of both these properties reinforces our commitment to further expansion in France and demonstrates the growing demand for aparthotels from both leisure and business travellers,” he added.

The 108-apartment Staycity Centre Vieux Port opened at the beginning of February in Marseille’s popular old port area, just a minute’s walk from Colbert Hotel de Region Metro. The property will see occupancy for March reach over 80% with forward bookings for April expected to exceed this.

Staycity Lyon Rue Garibaldi, the 144-apartment purpose-built building that opened in early March, is also likely to be ahead of budget expectations in its first few weeks of trading. Staycity Lyon offers both studios and one-bed apartments in the Lyon 7 district, within walking distance of the city’s historic old centre and 10-minutes from the main business hub and train station.

Staycity already operates a property in the popular 10th district of Paris, minutes from the Gare de L’Est transport hub, and is expected to add further properties in France over the next 18 months.

The company has over 3,000 apartments across 10 European cities including Birmingham, Dublin, Birmingham, York, Edinburgh and London. Later this year Staycity will open in Manchester as well as unveiling its new premium brand at The Strand in London.

Staycity Aparthotels intends to expand to 15,000 apartments by 2022, reinforcing its position as one of the leading aparthotel operators. Earlier this month Markus Beike was appointed as development director for Germany & CEE, with a focus on expanding the brand in Germany, Austria and Eastern Europe.

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About Staycity Aparthotels

Staycity Aparthotels is a privately held company based in Dublin offering quality short-term and long-term apartment and aparthotel lettings in central city locations. These include Dublin (179 apartments), Edinburgh (146), Manchester (266), Liverpool (56), Birmingham (249), London Heathrow (269), London Greenwich (166),Paris (50), York (197), Marseille (108) and Lyon (144). With a total estate (pipeline and operating) totaling over 4,500 apartments the company is on target to achieve its stated aim of 15,000 apartments by 2022.

Staycity Aparthotels was founded in 2004 by Tom Walsh and his brother Ger, starting with a single apartment in Dublin’s Temple Bar, a former recording studio used by the likes of U2.

With an active European expansion plan Staycity has quickly established itself as one of the leading aparthotel operators. Projected annual turnover for 2017 is expected to reach €60m.

Staycity’s properties are made up of studios, one-bedroom and two-bedroom apartments offering 24-hour reception, fully equipped kitchens or kitchenettes, a dining area, sitting area and bathroom. Additional features include complimentary Wi-Fi access, flat-screen TV and guest laundry facilities as well as weekly housekeeping. Most sites have private car parking facilities and many offer a dry gym. All latest generation properties, such as London Heathrow, York, Birmingham Newhall Square, Lyon and Marseille have a guest lounge/café for breakfast, all day snacks and beverages.

In 2015 Staycity Aparthotels won the Industry Breakthrough Award at the Association of Serviced Apartment Providers (ASAP) Annual Awards as well as being inducted into the Tripadvisor Hall of Fame for its Dublin (Saint Augustine Street) and Birmingham (Arcadian Centre) locations for five consecutive years. In 2016 Staycity was highly commended in the Serviced Apartment Business of the Year Award Corporate category at the ASAP Awards while in 2017 Staycity Aparthotels York Paragon Street was a finalist at The Serviced Apartment News Awards under the Best Aparthotel category. The company also gained four nominations in the recent Serviced Apartment Industry Awards.

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